How to make the Chinese to produce the brand? In each big industrial brand construction has what kind of experience? The newspaper promotes a group to report that again starting today the Chinese produces the brand pain and the dream, through combs the well-known enterprise development course, promulgates its brand cultivation way, to fire Wuhan to make provides uses for reference, also anticipated that from all walks of life pondered together, the output, the strong guy produces the brand.
Argument
The place of birth changes does not change
Little while ago, loved emperor whether to change the place of birth the discussion, was liking emperor the company initiating not the small vibration up and down.
This discussed self-respect emperor invites an elements of consultation's suggestion, the reason is the place of birth moves to Shanghai or the overseas,cool kids clothing, can let the consumer feel the thick internationalization, the brand obviously fashionable, the rich high quality.
Among the high-level superintendent and the ordinary staff,handmade baby blanket, the partial people have cast the affirmative vote. The reason is very simple, many colleagues are do this, moreover does this can bring the practical benefit.
Changes, does not change? Is facing the outside enticement and the diverse and confused dispute, loves emperor the founder, Chairman Hu Aidi thinks deeply about long time, from undertaking difficultly to the future beautiful scene, what but wants to result in are most is what internationalization.
In the management conference, Hu Aidi the rhetorical question said that our design, the production, the channel, the talented person, disposes in the global industry chain, but also has registered the trademark in Germany, isn't the internationalization performance? You think that in the world industrial history, some how many enterprises and the brand are born in not a well-known small town are even in the warehouses?
Hu Aidi also has the fuller reason 0.3 years ago, has the world famous brand to hope that with likes emperor cooperating, the condition is likes emperor giving up the channel and the brand, makes a generation of labor to them, both sides parts on bad terms. To this year, this company has come, this hope loves emperor with theirs channel sale the brand the serial products.
She convinced everybody finally, the place of birth does not need to change, but the internationalization pathway must walk in a big way.
Hu Aidi has insisted her opinion once again. Industry in some people appraise, Hu Aidi most lets one which of spiritual the human admires, is she can persevere the most important thing.
Detail
Succeeds in giving up four section of sewing needles
In the late-1980s, Hu Aidi resigned goes to sea. Crossed merely for four years, rents the workshop to buy the equipment, begins the knit goods processing, and establishes the brand.
At that time, the Wuhan clothing Production enterprise had more than 2000, the Chinese sends the clothing reputation to rise up, nobody can think that makes the underwear to love emperor specially,kids toys, will become moves toward national and the world Chinese most early produces one of name brands.
Only then Hu Aidi and her team are very clear, love emperor from date of birth, regards the consumer is God, the enterprise must love God, but achieves this point most radically guarantees the product quality.
around 2000, the textile profession competition was frigid, Wuhan travelled together changes the flag to change thought in abundance, either left, either pasted the sign, either changed professions. Likes emperor continuing to quietly work hard, introduces Germany, Italy, Japan and so on national most advanced clothing production equipment, completes in the middle area internationally most advanced ready-made clothing production base.
Has a detail to become loves emperor the rigorous attitude the evidence. In the deputy general manager Li Hui's office has the root to break is four section of sewing needles, he said that this is the German gives on us the first class. The German must the sewing needle which was cut off find, even if succeeds in giving up four sections, then spelled in the same place, was good with the rubber ornamental pathches, when indicates breaks, was on which loom breaks, who operated, prevents the needle to keep in clothes.
Was also crossed merely for four years, on September 1, 2004, liked emperor holding the Wuhan clothing profession first China name brand. Not only from this day, likes emperor resolving to make China to love emperor,（Related Articlesbest selling toddler toys The RMB rate does not ha）, but must make the world to love emperor.
Then likes emperor investing the many Yuan promotion technology content, attains the European Union pass. Meanwhile, liked emperor harvesting a succession of first: The be established national first knitting clothing engineering technology Research center, formulates the national first ecology knit goods enterprise standard, middle area clothing enterprise first through the international ecology label authentication ......
Strategy
Impetus clothing region brand vigorous growth
Hu Aidi not slightly lax, she fully realized that the brand and the channel are the enterprise biggest resources.
Hu Aidi spoke frankly, really does not have the shortcut to be possible to walk, only then strengthens the technological transformations and the independent brand construction, can provide the most important domestic demand for the enterprise, the foreign trade support system and the endogenous power.
As Wuhan spinning and weaving clothing industry's, Hu Aidi has impelled the clothing industry alliance, the region brand to grow vigorously for .2009 years, set up the middle area first knitting to produce the immovable property study to grind the technological innovation alliance.
Saved the association of industry and commerce public figures saying that the entire province Private enterprise symposium was annual, each year Hu Aidi positively participated, each year she talked about is the profession development.
Hu Aidi very approves of a profession senior's viewpoint - - spinning and weaving clothing domain overwhelming majority is the Private enterprise, must unify all enterprises makes the region brand. Once the region brand makes successfully, all clothing enterprise profits.
In fact, in 1996 at the Chinese international clothing abundant meeting, was precisely more than 10 Wuhan Clothing Enterprise collaborates to launch an attack, lets the Chinese send the clothing to succeed all at once. But good times don'ts last long, in necessary cannot follow, wind of the plagiarism, factors and so on innovation under ability insufficiency, the Chinese sends the clothing scenery no longer.
What is encouraging, at present, the Chinese sends the clothing to ascend magnificently again. The data demonstrated that last year the Wuhan 1600 clothing enterprises, altogether sold 13,500,000,000 Yuan, grew above compared to the same period 10%; Places in the announcement in the Chinese clothing hundred strong enterprises, too and, the favorite and so on five enterprises continue to lead. At the same time, the brand self-management shop advances 23 cities.
Liked emperor bringing splendidly to us perhaps just started, the Chinese sent the clothing's second spring also only then just to start.
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